Morocco is having a major travel moment. In early 2025, visitor numbers rose by 23 percent, with British travellers leading the way thanks to a wave of new low-cost flights from across the UK.
If you’ve never been, this guide is your perfect starting point. From surfing in coastal towns to stargazing in the Sahara, here’s everything you need to know before you go – including where to visit, what to eat, and the tips no one tells you.
If you’re interested in other Trending Travel Destinations for 2026, it’s worth checking out our guide!
Why Visit Morocco in 2025?
Morocco is warm and wonderfully diverse. You can sip mint tea in a bustling Marrakech riad in the morning, ride a camel through golden dunes by sunset, and enjoy tagine under the stars that same evening.
The country has heavily invested in tourism recently, offering boutique hotels, luxury desert camps, and improved infrastructure while keeping its unique charm. With year-round sunshine, rich traditions, and an unbeatable mix of mountain, desert and coast, Morocco is the perfect balance of exotic and accessible.
When to Go
The best time to visit Morocco is from March to May or September to early November. Days are warm, evenings are cooler, and it’s comfortable enough to enjoy rooftop pools, hiking trails, and market adventures without overheating.
Where to Go in Morocco
Marrakech: Culture and Chaos
Marrakech is often the first stop – and what an introduction it is. The medina is a maze of colourful souks, historic palaces, and rooftop cafes serving honeyed pancakes and fresh orange juice.
Top experiences in Marrakech:
- Explore the Jemaa el-Fnaa square by day and night
- Visit the Bahia Palace for ornate architecture and peaceful gardens
- Stroll through the Majorelle Garden, famously restored by Yves Saint Laurent
- Take a cooking class and learn to make traditional tagine
Tip: Book a riad (traditional Moroccan guesthouse) with a courtyard pool. After a hot day of shopping and sightseeing, you’ll be glad you did.
Erg Chebbi: Sahara Desert Adventures
For an unforgettable desert experience, head to the Erg Chebbi dunes near Merzouga. These towering orange sand dunes are perfect for camel trekking, sandboarding, and stargazing.
What to do in the Sahara:
- Take a camel ride into the desert at sunset
- Spend the night in a luxury desert camp with music and local food
- Watch the sunrise over the dunes with a cup of sweet mint tea
Tip: The desert is cold at night, even in spring, so bring layers.
Taghazout: Surf and Chill
Taghazout is a relaxed fishing village turned surf hotspot. Whether you’re a complete beginner or an experienced surfer, this Atlantic town has great waves and good vibes.
Highlights in Taghazout:
- Surf lessons at beginner-friendly beaches like Panorama Point
- Enjoy sunset views and grilled seafood tagine by the beach
- Try a surf and yoga retreat for the ultimate active holiday
Tip: Many surf camps offer all-inclusive packages with food, accommodation and daily lessons.
Chefchaouen: The Blue City
Tucked in the Rif Mountains, Chefchaouen is one of Morocco’s most photogenic towns. Every building is painted in calming shades of blue, and the pace here is slower and more peaceful.
Things to do in Chefchaouen:
- Wander the quiet, blue-washed streets
- Visit local craft shops for handwoven blankets and soaps
- Hike to the Spanish Mosque viewpoint for stunning city views
Tip: Bring a camera – every corner is picture-perfect.
Fes: Dive into Moroccan Tradition
Fes is Morocco’s cultural and spiritual heart. Its medina is one of the oldest and largest in the world, and it’s still home to traditional artisans and ancient sites.
Fes highlights:
- Visit the Chouara Tannery, a fascinating and colourful (if smelly) experience
- Explore the historic Al-Qarawiyyin University, founded in 859 AD
- See mosaic workshops where intricate tiles are made by hand
Tip: Wear comfortable shoes – the medina streets are uneven and full of surprises.
What to Eat in Morocco
Moroccan food is rich, fragrant, and made for sharing. Beyond couscous and tagine, here are a few dishes to look out for:
- Mechoui – Slow-roasted lamb with salt and cumin
- Rfissa – Chicken and lentils over shredded bread, spiced with fenugreek
- Harira – Tomato-based soup with lentils and chickpeas, often served to break fast during Ramadan
- Zaalouk – A smoky aubergine salad, served warm with bread
Tip: Avoid drinking tap water. Stick to bottled water, which is widely available.
Need-to-Know Travel Tips
1. Cash is king: Many small businesses and taxis are cash-only. Get some Moroccan dirhams (MAD) at the airport or from a trusted ATM.
2. Taxis: Always agree on a price before the journey unless it’s a metered petit taxi. Ask locals what the price should be to avoid being overcharged.
3. Dress modestly: Morocco is a Muslim country, so loose clothing and covered shoulders are respectful and practical in the heat.
4. Fridays: Friday is the holy day in Morocco. Some shops and restaurants may close during Friday prayers.
5. Language: French is widely spoken. Arabic is the official language. A few helpful phrases:
- Bonjour – Hello
- Merci – Thank you
- Combien ça coûte ? – How much does it cost?
- C’est trop cher ! – That’s too expensive!
- Shukran – Thank you (Arabic)
6. Haggling: In markets (souks), haggling is expected. Start low and enjoy the bargaining – it’s part of the experience.
What to Pack
- Light, breathable clothing
- A scarf or shawl (for sun and modesty)
- Sunglasses and sunscreen
- A travel adapter (Morocco uses type C and E plugs)
- Tissues and hand sanitiser
- Comfortable shoes
- A power bank for long days out
Final Thoughts
Morocco is more than just a holiday destination – it’s a feast for the senses. From the call to prayer echoing over city rooftops to the colours of the souks and the silence of the desert, every moment feels memorable.
It’s a country where the culture is alive, the people are welcoming, and the experiences are like nowhere else. So grab your passport, pack your curiosity, and get ready for mint tea, mosaic tiles, and magical adventures.
Safe travels – or as they say in Morocco: N’safar salama!
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